For the leader who answers for it.
Somewhere in your company right now, someone is pasting a client proposal into ChatGPT or Claude. Maybe it’s your best salesperson. Maybe it’s you.
Nobody signed off on it. Nobody’s quite sure what good looks like. And the people you trust most for judgment, the ones who’ve been in the room when things went sideways, are often the slowest to pick up AI. Not because they’re behind. Because the old way is still faster for them today.
Something is shifting. Not broken. Shifting.
That’s what this publication works on.
What you’ll find here.
Field notes from inside leadership teams figuring out AI. Real conversations, de-identified. What worked, what didn’t, and what surprised me.
The thesis underneath all of it: your experienced people aren’t the AI casualty. AI just made their judgment the rarest thing in the room. Pattern recognition and context are exactly what the tools can’t supply on their own. Most companies are teaching the tools and skipping the judgment.
If you lead a team.
You own, run or help lead a company of roughly 100 to 500 people. You’re responsible for how AI lands on your team, and you’re tired of training that treats your senior people like beginners. You’re in the right room.
Who’s writing.
I’m Bennie Soto. Forty years helping people adopt new things, from demonstrating personal computers at Apple to leading training at Bose and Microsoft. Since 2021 I’ve tested AI tools daily, and today I advise SMB leadership teams on putting them to work without losing the judgment that built the company.
As AI changes rapidly, I’m continually figuring out where human wisdom holds and where the tools genuinely extend it. I’m writing that out loud. I live in Tacoma with my wife, Julie.
What you can expect.
One essay every other week, sometimes more. Substantial enough to be worth your time. Reply to anything. I read it all.
If something here sounds like your company.
Book a 30-minute conversation. No pitch. Just two peers thinking out loud.
One chapter ahead.
